Port Talbot’s Apollo cinema in Vue buyout

29 May 2012

Port Talbot’s Apollo cinema has been bought by the Vue cinema chain, but it is still early days to make future plans for the Port Talbot multiplex according to a Vue spokeswoman.

Port Talbot Apollo Cinema hosting the premiere of the' Gospel of Us' in April

Apollo Cinema hosting the premiere of the' Gospel of Us' last April. Photo by Ingrid Bousquet

The future of all 14 Apollo cinema outlets across the UK had been in doubt earlier this year, but Vue Cinemas, which already owns 71 cinemas in four countries, stepped in to acquire the company almost two weeks ago.

Now they say the cinemas will have a bright future under their new owners, although they have refused to be drawn on any plans.

The spokeswoman said: “This is early days with regards to future plans, however we can confirm that Apollo had an uncertain future and Vue has stepped in to provide a better opportunity to secure a long term future for the cinema.”

“It’s therefore business as usual.”

In April, the Port Talbot Apollo was the setting for the world premiere of The Gospel Of Us, the film of The Passion, which starred Baglan actor Michael Sheen. The cinema is one of the only occupied buildings in the Hollywood Park development on Aberavon seafront, and is the only cinema in Port Talbot.

No date has been set for changing the name of the Apollo in Port Talbot, but Tim Richards, CEO of Vue, said: “The combination of the two circuits will enable the 14 Apollo sites to quickly take on and deliver Vue’s extensive and popular range of ‘Vuenique’ products and services aimed at delivering the very best possible cinema experience to our customers.”

The company has not said whether any jobs would be lost.

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